Wednesday, September 27, 2017

Twitter is Testing a 280 Character Limit for Tweets

Cramming all of your thoughts into a short Tweet can be difficult to do. We usually end up erasing a word or two, shortening some sentences, abbreviating some words, or simply not sending the tweet at all once it loses the original meaning. This is because Twitter has a 140-character limit for tweets. While the platform has functioned well with this character limit for the last 11 years, they appear to be finally expanding the 140 character limit as the company has announced that they are testing a higher character limit for tweets.

Some Twitter users may now notice that they can send longer tweets with up to 280 characters. For those users, this means that they will now be able to send twice the amount of characters in a single tweet. This is a significant change for Twitter users of most languages, while those tweeting in certain written  languages such as Mandarin, Japanese, or Korean have long been able to express their thoughts in fewer characters. Now more users can enjoy the same flexibility, and this decision comes after a market study made by the Twitter staff, which shed light on the fact that around 9% of all English tweets have 140 characters, compared to a much lower 0.4% percent of all Japanese tweets.

Suggested reading: Twitter No Longer Counts Usernames In Replies Against 140 Limit

With this decision, the company is hoping way fewer tweets run into the character limit. However, the feature is currently available only in A/B testing, so most users will likely have to wait before they can take advantage of it. Twitter wants to see existing users' reactions before actually increasing the character limit for all users.

If your character limit just increased, then congratulations! You're one of the lucky few that was chosen to participate in the A/B test. You can read more about this over at the Twitter official blog, where they will keep users posted about their test results.


Source: Twitter



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